Belupo’s Supervisory Board Appoints Hrvoje Čeović, PhD, new Chairman of the Management Board



At is meeting held today in Koprivnica, the Supervisory Board of Belupo d.d. appointed Hrvoje Čeović, PhD, Belupo’s new Chairman of the Management Board.

This expert with extensive international experience held different positions at the U.S. giant Procter & Gamble for almost thirty years, including as Vice President for Central Europe.


The newly elected Chairman’s term starts on 1 October and continues until 30 September 2025. Čeović spent almost thirty years working in different positions at the U.S. giant Procter & Gamble, including as Sales Director for South and Central Europe, OTC Operations & Pharmacies Director for EMEA, and Vice President for Central Europe from 2014 to 2020.  In addition, in 2021 he established Ceovic Consulting Ltd., a company providing consultancy services and assistance in implementing projects relating to market conduct, business and organizational transformations and development of commercial and leadership competencies.

He graduated from the Faculty of Economics & Business in Zagreb and defended his doctoral thesis at Wirtschaftsuniversität in Vienna in 2001. As of 2019, he has been a guest lecturer at the Faculty of Economics & Business in Zagreb. As part of the Law Department, he regularly gives lectures regarding the implementation of European Union legislation in professional practices to students attending Croatian-language and English-language study programs.